Gui Tea Organic Matcha originates from the golden tea-growing belt at the foot of Fanjing Mountain, a UNESCO World Heritage Site. Located at 27°N latitude, this exceptional region boasts a unique ecosystem of "high altitude, low latitude, abundant mist, and minimal sunlight," nurturing tea leaves with amino acid and tea polyphenol contents far exceeding national standards. As China’s top-selling matcha brand and the world’s second-largest producer, Guicha operates the globe’s largest single matcha production workshop, adhering strictly to EU organic standards and establishing a full-chain traceability system from farm to cup: 140,000 mu of EU-standard organic tea gardens adopt manual weeding and biological pest control, banning 128 types of pesticides. Through 18 sophisticated processes including steam fixation and ultra-fine grinding (1000 mesh), the tea’s natural nutrients are fully preserved, resulting in a vibrant emerald powder with a fresh, elegant aroma and a smooth, sweet umami taste—free of any bitterness or impurities.​ Certified organic by China, the EU, the US, and Japan, Guicha Organic Matcha is trusted in over 50 countries and regions worldwide. Beyond traditional tea preparation, it seamlessly integrates into diverse scenarios such as baking, desserts, and cuisine, embodying the oriental tea charm of "natural purity empowered by technology." Adopting a "leading enterprise + alliance + farmers" model, Guicha has lifted nearly 100,000 tea farmers out of poverty, transforming the ecological gift of Fanjing Mountain into a global symbol of healthy living.